My groups selected product/service is Hilton Hotels. Hilton does not supply a product. Instead their business is focused on supplying a service/experience. The service that Hilton supplies is multifaceted and involves a number of different elements that must collaborate to provide a good experience for their consumer. Since there are so many levels to the […]
Archives for February 2019
Consumer Wisdom
February 19, 2019 by ·
There are clear categories of goods that immediately come to mind when considering wise consumers who are willing to pay a premium for higher quality. These categories include apparel, vehicles, technology, occasionally cuisine, and Education. A common theme among all of these categories is long-term utility, except perhaps cuisine. A quality jacket will keep you […]
Sustainability Framework
February 12, 2019 by ·
I believe the best framework discussed in Chapter 3 of Design Is The Problem is the Life Cycle Analysis Framework. I believe this to be the best framework because it is relatively straightforward to apply and effective if implemented properly. Unlike the other frameworks it can be applied to all businesses without major alteration to […]
Lessons Learned
February 6, 2019 by ·
Perhaps the most salient lesson I took away from the brief case proposals was the multitude of ways that companies can approach sustainability. Some of the companies proposed focused primarily on being economically feasible to promote their sustainable product, while other companies ask their customers to pay a premium for sustainability. Of the companies that […]